Branding

Branding is the work of building and managing brands within the market. Easely Portugal has a specialized team, with over 10 years of experience in building and developing strong brands, products or services, efficiently meeting the needs of the market.

We work with a long-term vision, with the purpose to add more value to your product or service.

We operate in 3 phases:

– Brand Strategy
The brand strategy is a set of processes, activities and insights that make the brand, by itself, generate value for your products or services and, consequently, satisfy your audience in a unique way.

– Corporative identity
Since the corporate identity represents the essential and visual elements that make up the company, a clear definition of this behavioral guide is essential so that the customer, partners and employees know what to expect from their brand.

Communication fronts:

• Brand image
• Verbal signature
• Commercial stationary
• Brand guides
• Fleet decoration
• Indoor sianaletics
• Promotional literature
• Social networks
• Web interface

– Communication systems
Your communication system will be designed focusing on market expectations, highlighting its differentiation factor and taking into account the business environment.

This service aims to identify, after strategic planning, what are the main tactics and channels that must be worked on in order to achieve business objectives.

Intelectual Property

Intellectual property is an important asset for companies whose development of protection strategies plays an important role. Along with accelerated technological advances, intellectual property is currently an essential tool for protecting companies against increasingly elaborate and sophisticated infractions.

Easely Portugal provides services in the area of ​​intellectual property, through a team of specialized lawyers and exclusively dedicated to accompanying the increasingly demanding management and protection of intellectual property that, with the advent of the digital age, has become each day that passes, more complex for companies and people in general.

At Easely Portugal, intellectual property matters are dealt with in close proximity to the Digital team, thus allowing us to offer a service adapted to the reality of the company’s business model, while also ensuring collaboration and support with relevant entities, particularly with regard to concerns the technical part of patents.

The services we provide cover the entire scope of Intellectual Property, both in terms of copyright and related rights, and in terms of industrial property, with emphasis on:

• Identification, diagnosis, strategy and negotiation related to the company’s intellectual property;
• Registration, monitoring of the registration, acquisition, protection, maintenance, management and exploitation of intellectual and industrial property rights, including the following:
  1. Copyright and related rights, namely in the scientific, literary and artistic domains, sound and musical creations and productions, cinematographic and phonographic production, publishers, magazines, image rights, and software;
  2. Trade secrets, brands, industrial designs, patents and utility models.
• Drafting of intellectual property negotiations(franchising, distribution, agency contracts, transfer of copyright, technology, licensing, etc.);